Index / 9 projects

Work.

Over 20 years building digital products at the intersection of commerce, brand, and platform. Some of this work is about shipping the right thing. Some is about building the systems and teams that make shipping the right thing possible over time.

No.ProjectWhat it didDomainBrand
01 Vans Customs WebGL 3D Customizer The first 3D shoe customizer in footwear, built from scratch. It drove double digit growth in engagement and conversion. 3D / Commerce Vans 02 Ellipse, Toyota's Design System An enterprise design system rebuilt from the ground up. Modular, composable, and scalable across web, dealers, and in-car. Systems Toyota 03 Start Your Impossible, Toyota's Olympics Campaign An Olympics campaign site featuring 150+ sponsored athletes across 40+ countries, anchored by an interactive WebGL globe. Campaign Toyota 04 Vans Family Loyalty Program Membership & loyalty platform connecting commerce to engagement, retention, and lifetime value. Platform Vans 05 Scaling Vehicle Discovery on Toyota.com A rethink of how people find their Toyota. New listing pages, filters, and product cards built for scale. Product Toyota 06 Figma MCP Plugin for AI Layout A plugin that generates page layouts and variations inside a live design system. AI tooling Toyota 07 Adventure Detours, a Campaign Platform A flexible, authorable campaign platform for community-first marketing, later reused for a Spanish-language World Cup campaign. Campaign Toyota 08 Vans World on Roblox An immersive Roblox experience that reached 120M+ users through skateboarding, avatar customization, and self expression. Play Vans 09 Wafflin', a Holiday Shopping Game A browser based shopping game that drove product discovery and purchase, bridging digital play and physical retail. Play / Commerce Vans