Toyota Olympics Case Study

The challenge

Toyota sponsored more Olympic athletes than anyone could name. The site had to make the roster feel like a movement.

150+ athletes across 40+ countries is a data problem wearing a marketing brief. A grid of athlete cards would have flattened the very scale that made the sponsorship remarkable.

We wanted visitors to feel the geography: stories spread across the whole planet, discoverable by spinning it.

The approach

Three moves that mattered

Make the globe the nav

An interactive WebGL globe turned the athlete roster into exploration. Spin, land on a country, meet its athletes.

Performance is design

The 3D experience had to load fast worldwide on the devices people actually own, which shaped every asset and shader decision.

Stories at the center

Each athlete's page led with their journey, tying personal narrative to Toyota's mobility story.

Desktop experience

Athlete Bio Modal

Send A Message To An Athlete

The outcome

A sponsorship became an experience people explored instead of a press release they skimmed.

The globe gave the campaign a signature interaction and made the scale of Toyota's commitment legible in seconds.

Fans sent thousands of messages of support through the site. Athletes told us they read them. That detail stuck with us more than any metric.

It also proved 3D on the marketing site could be fast, accessible, and global, opening the door for the WebGL work that followed.

150+