I'm drawn to problems too big for a single team to solve alone. The job I care about is creating the conditions where people do the best work of their careers.
Right now I lead product and UX design for Toyota's digital ecosystem across web and mobile, a team of 17 designers shaping how people research, buy, and own a Toyota. I'm also building a Figma MCP plugin that connects our design system directly to AI generation, so the team moves from brief to first explorations without stepping outside the system.
Before Toyota, I spent 20 years at Vans building the brand's global digital design organization from scratch: the industry's first 3D WebGL shoe customizer, a Roblox world that reached 120 million+ users, and Vans Family, a loyalty platform connecting engagement directly to commerce.
Outside of work I'm usually collecting something. Records, Japanese sofubi toys, baseball memorabilia. I draw. I like to get outside to surf or explore nature. I tinker with my Moog. It keeps me curious in ways that show up in the work.
