work //
I build global digital ecosystems that connect brand, product, and platform into scalable, high-impact experiences.
I’m most energized at the intersection of brand, product, and platform. That means looking beyond individual launches and building the foundations that make great work sustainable: strong cross-functional partnerships, scalable design systems, and operating models that balance consistency with creative freedom.
The work here reflects both what we shipped and the systems that made it possible. Not all of these experiences are live in their original form. Digital products evolve quickly, and that’s part of the job. What remains constant is the thinking and the architecture behind them.
Toyota Olympics Campaign Page
Global campaign experience connecting brand storytelling and product engagement
Ellipse - Toyota's Design System
Enterprise design system scaling product, web, and platform experiences
Wafflin' - Vans Holiday Shopping Game
Gamified commerce experience blending product discovery and engagement
Vans World - Roblox Game
Immersive brand and commerce experience reaching 120M+ users
Vans Customs
Interactive product customization experience driving engagement and conversion
Godzilla.com Shopping Pages & Nav Redesign
E-commerce experience improving product discovery and conversion
Together As Ourselves - Vans Pride Campaign
Story-driven digital experience connecting brand, community, and commerce
