work
I've spent 20 years building digital products at the intersection of commerce, brand, and platform. Toyota and Vans are very different companies, but both pushed me to think about design at a scale most teams never have to deal with.
The work here spans product design, design systems, and interactive experiences across both. Some of it is about shipping the right thing. Some of it is about building the systems and teams that make shipping the right thing possible over time.
I treat the web as a product surface, not a marketing layer. That shapes everything from how I think about information architecture to how I structure a design org.
Figma MCP Plugin: AI-Assisted Layout Generation
AI-powered Figma plugin that generates page layouts within a live design system, built on top of a modular component architecture
Ellipse - Toyota's Design System
Enterprise design system rebuilt from the ground up to be modular, composable, and scalable across Toyota's digital ecosystem
Toyota Olympics
WebGL interactive globe connecting Toyota's 150+ sponsored athletes across 40+ countries, with community participation built in
Scaling Vehicle Discovery on Toyota.com
Redesigning vehicle discovery across Toyota.com, PLP, filters, and product cards built for scale and continuous iteration
Wafflin' - Vans Holiday Shopping Game
Browser-based shopping game connecting gameplay to product discovery and purchase, extended into physical retail
Vans Customs - Web GL 3D Customizer
Industry-first WebGL 3D shoe customizer built from scratch, driving double-digit growth in engagement and conversion
Godzilla.com Shopping Pages & Nav Redesign
Full ecommerce redesign covering navigation, taxonomy, filtering, and a flexible PDP framework supporting a diverse product catalog
Vans World - Roblox Game
Immersive Roblox experience reaching 120M+ users, built around skateboarding, avatar customization, and a version of Vans Customs for digital self-expression
Vans Customs - Checkerfy
A campaign idea that became a permanent product feature, transforming any photo into checkerboard artwork printable on custom Vans shoes
