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Vans World - Roblox

Working on this project was an absolute thrill! Roblox boasts a massive global following, particularly among younger Vans consumers, so we jumped at the chance to bring the Vans brand to the Roblox platform. Our goal was to create an engaging game that captured the essence of Vans that still felt authentic to Roblox. We started by incorporating skateboarding and footwear customization, allowing users to personalize and outfit their avatars with Custom Vans shoes. Since launch, we’ve added BMX features and even a co-branded collaboration with Gucci. The Vans World game continues to outperform other brand activations on Roblox, driving higher engagement and time spent on the platform.

View project // roblox.com/vans