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Together As Ourselves

For the 2022 Vans Pride campaign, our goal was to celebrate and amplify the LGBTQ+ community through the unique lens of the Vans brand. We used fluid, dynamic colors throughout the page to reflect the community’s diversity and movement. The landing page and campaign spotlight three artists, each expressing their individuality alongside a curated product collection. This product on this page drove the highest conversion for any previous Vans Pride collection.