work
I've spent 20 years building digital products at the intersection of commerce, brand, and platform. Toyota and Vans are very different companies, but both pushed me to think about design at a scale most teams never have to deal with.
The work here spans product design, design systems, and interactive experiences across both. Some of it is about shipping the right thing. Some of it is about building the systems and teams that make shipping the right thing possible over time.
I treat the web as a product surface, not a marketing layer. That shapes everything from how I think about information architecture to how I structure a design org.
Vans Customs - Web GL 3D Customizer
Industry-first WebGL 3D shoe customizer built from scratch, driving double-digit growth in engagement and conversion
Scaling Vehicle Discovery on Toyota.com
Redesigning vehicle discovery across Toyota.com, PLP, filters, and product cards built for scale and continuous iteration
Vans Family Loyalty Program
Membership & loyalty platform connecting commerce to engagement, retention, and lifetime value
Ellipse - Toyota's Design System
Toyota's enterprise design system rebuilt from the ground up to be modular, composable, and scalable across Toyota's digital ecosystem (web, dealers, and in-car)
Toyota Adventure Detours Campaign Landing Page
Flexible, authorable campaign platform powering Toyota's community-first marketing, reused across a Spanish-language World Cup campaign
Godzilla.com Shopping Pages & Nav Redesign
Full ecommerce redesign covering navigation, taxonomy, filtering, and a flexible PDP framework supporting a diverse product catalog
Figma MCP Plugin: AI-Assisted Layout Generation
AI-powered Figma plugin that generates page layouts and variations within a live design system, built on top of a modular component architecture
Together As Ourselves - Vans Pride Campaign
Story-driven digital experience connecting brand, community, and commerce
Toyota Olympics
Toyota's Olympics campaign web site featuring 150+ sponsored athletes across 40+ countries, with community participation and WebGL 3D interactive globe
Vans World - Roblox Game
Immersive Roblox experience reaching 120M+ users, built around skateboarding, avatar customization, and a version of Vans Customs for digital self-expression
