project //

Vans MTE Landing Page

The MTE campaign challenged the creative team to communicate the advanced, technical features of Vans' weatherized footwear—products that differ significantly from our signature canvas vulcanized styles. To meet this challenge, we designed a flexible, personalized landing page that dynamically displayed relevant products based on the user’s entry point from paid media. This experience has since become the brand’s top-performing landing page for both engagement and conversion.