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Lizzie Armanto - Something Else Entirely Campaign

The launch of Lizzie Armanto's inaugural signature shoe was a momentous occasion for Vans, and more importantly for women in skateboarding. Given Lizzie's affinity for Wes Anderson's films, we drew inspiration from his style for her campaign. To immerse our audience in Lizzie's whimsical 90s-inspired universe, we designed a landing page that invited users to follow the shoe on a journey through her imaginary world. Users had the chance to view and purchase the product from the collection directly from the landing page.