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Vans x Crayola Coloring Book

Part of the Vans x Crayola collaboration included prints and patterns that could be used to customize footwear on the Vans Shoe Customizer. But instead of using pre-existing prints and patterns, we came up with a digital coloring book concept. We designed and developed and playful interactive experience using artwork from the collaboration and allowed users to color in the art with digital Crayola Crayons. This was a huge hit and we saw double-digit increases in time spent on the Vans Shoe Customizer.