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Godzilla.com Redesign - Commerce Experience Redesign

Overview
With the renewed popularity of Godzilla, Toho America needed to modernize their ecommerce experience to support growing demand and improve conversion across mobile and desktop. The goal was to create a scalable shopping foundation that felt true to the brand while improving usability and performance across key commerce flows.

This wasn’t just a visual refresh. It was an opportunity to establish clearer navigation, stronger filtering architecture, and a flexible PDP framework that could support a diverse product catalog.

My Role
I led UX and experience design for the redesign, working closely with stakeholders to align brand guidelines, commerce goals, and user behavior patterns. The work spanned navigation architecture, taxonomy, product discovery, filtering systems, and PDP flexibility.

Approach
We focused on three core areas:

• Navigation Architecture
  The previous navigation structure was not scalable and created friction across categories. I redesigned the mobile and desktop navigation systems to support clearer hierarchy, faster discovery, and future category expansion. Mobile leveraged accordion patterns with persistent search, while desktop introduced a structured mega navigation for broader visibility.
  
  
• Product Listing & Filtering System
  We restructured filtering interactions to balance product visibility with control. On mobile, filters open in a focused full-screen layer with anchored action controls. On desktop, filters dynamically shift the grid to preserve context and maintain product prominence.
  
  
• Flexible PDP Framework
  The PDP needed to support diverse product types, from collectibles to apparel. I designed a modular layout that could accommodate size-based products, single-SKU items, upsell modules, and restock notification workflows without fragmenting the experience.

Impact
• Improved scalability
• Reduced friction in product discovery
• Clearer navigation hierarchy
• Flexible PDP supporting multiple product types

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plp & filters //

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